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Black Rock Studio
Motion Graphics Artist
Undisclosed
Black Rock Studio is currently looking for a Motion Graphics Artist to join the team at the Brighton-based racing studio.
Screwfix
Web Designer
£25,000 + benefits
Our outstanding web-based sales successes are just one example of how excellent customer service combines with innovative business strategy to deliver outstanding career prospects for high performers – just what you’d expect from a market leading Kingfisher Group Company.
Dow Jones
ONLINE TECHNICAL DIRECTOR
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Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch, the Far Eastern Economic Review and Financial News.

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EDITOR'S CHOICE - sponsored by Lipton Fleming

Antony Mayfield - VP and head of social media, iCrossing

22-April-2009

Antony Mayfield has spent most of his career as a corporate and brand communications specialist in the technology, media and telecom (TMT) sector.

1. What is online PR?
PR has a hard enough time defining itself, never mind online PR. It’s about managing the relationships with an organisation’s customers via digital media. Or maybe the continuation of PR by web means. Basically it’s about all the things PR people do: enhancing and protecting reputations by creating and sharing useful content.

2. What sort of brands are using this the most?
I could say smarter brands, but obviously it’s those with the greatest imperative to do so. That’s to say, the brands which have realised that the people who are important to them are getting a lot of their information, having conversations and living parts of their lives online. Increasingly that means everyone, so brands that are using online PR most are the ones which are least in denial about the web media revolution we’re currently living through.

3. How is the online PR industry changing and what opportunities are opening up?
The online PR industry is going through a period of rapid change and innovation. This is driven by two things. First, PR skills and thinking are perfectly suited for the world of online networks, where brands must compete for attention by being useful. PR people are used to having to gain attention by earning it, not buying it. Second, other agencies, from media specialists to creative houses, are getting in on the act. They don’t always call it PR, they refer to it as social media, earned media and a dizzying collection of attractive neologisms, but it’s basically PR. Consequently we’re seeing an exciting mix of talent and roles in agencies — PRs joining digital shops, data people joining creative teams, software developers joining creatives. The lines are blurring and we’re creating something new.

4. What sort of job opportunities are available in the market?
Everyone is reinventing everything when it comes to this space. There are job opportunities at all levels for people from PR, web development, research and creative, and a few more besides.

5. What skills do you need in this role?
Lots of skills are useful in PR. The iCrossing social media and content team has been home to search optimisation experts, Microsoft .Net developers, record-label marketers, social anthropologists and even journalists. Everyone in it has taken part in what you could call online PR, although they might not have known it at the time.